/01 Overview
Background
The San Antonio Business and Economics Society (SABES) is a local non-profit based in San Antonio, TX whose mission is to build a community for professionals and pre-professionals striving for a sustainable future.
In early June 2025, a member of the board reached out and asked if I could help redesign their existing WordPress website.
Design Process
I followed an iterative design process enabling me to collaborate with the client and ensure their feedback was integrated throughout.
/02 Research
Interview
I began by interviewing the client to understand the business requirements (goals and parameters) for the website redesign and identify pain points with the current site. Below is a summary of the interview.
Defining
After the interview, I annotated the current site to synthesize the insights from the interview and identify additional problems.
Problem Statement
How might we redesign the SABES website to enable existing members and new users to easily navigate and locate information?
/03 Ideate
I began brainstorming and coming up with solutions based on the insights I gained during the interview
Information Architecture
I knew the redesigned site needed to include the following 4 pages: 1) Home, 2) About, 3) Events, 4) Membership.
To ensure usability between these pages, I created the different architectural components below.
I conducted A/B testing with the board to determine what type classification they preferred. Based on the results, the board preferred sans-serif.
A
a
#80C08E
#575BFC
#575BFC
#3A3A3A
BUTTONs
FORMs
/04 LAUNCH
Redesigned Components
Hi-Fi Prototype
UI Grid
I utilized a hierarchical grid to ensure consistency across the site and clarity between different page elements and allow users to easily digest the contents on the page
Hi-Fi Prototype
Member Registration Form
Due to the limitations of the third-party plugin used by SABES to manage memberships, I was only able to implement a portion of the high-fidelity prototype shown below.
Impact
I demoed the final redesigned WordPress site to the SABES board and created documentation for managing events from the WordPress dashboard.
I followed up with the board a few weeks later and the impact of the redesign was clear:
"We looked at the WordPress dashboard metrics and the site traffic has increased 3x in the past 2 weeks"
"We've also seen an a significant increase in new members. Most of these new members credited the website for convincing them to become new members thanks to the intuitive design"
"We've also saw a 20% increase in event attendance at our most recent event because people were able to view the event and register directly from the website"
