/01 Overview
Background
SABES (The San Antonio Business and Economics Society) is a local non-profit based in San Antonio, TX with a mission to build a community for professionals and pre-professionals to strive for a sustainable future.
In early June 2025, a member of the board reached out and asked if I could help redesign their existing WordPress website.
Design Process
The design process for this project consisted of the following iterative phases enabling me to collaborate with the client and incorporate feedback.
/02 Research
Interview
I started by interviewing the client to understand the goals for the website redesign and identify pain points with the current design. Below is a summary of the interview.
Defining
After the interview, I annotated the current website to help me synthesize the insights from the interview and identify additional problems.
/03 Ideate
Information Architecture
Based on information gathered during the interview, I knew the redesigned site needed to include following pages: 1. Home, 2. About, 3. Events, 4. Membership.
To ensure users are able to navigate between these pages and find information easily on the redesigned website, I created the different components below.
Style Guide
Based on the results from A/B testing, the client preferred a sans serif over a serif font.
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/04 Final Design
UI Components
Hi-Fi Prototype
Member Registration Form
Due to the limitations of the 3rd party plug-in used by SABES to manage memberships, I was only able to implement a portion of the hi-fi prototype below.
