Creating the affinity diagram below helped us process, organize, and consolidate all the data into key relationships, themes, and insights.
We then created a user persona to bring our key end user to life. This persona also enabled us to humanize and empathize with our users and served as our reference for the rest of the design process.
Now that we had identified and articulated the problem, we needed to further understand our user’s experience. The user journey map allowed us to visualize our user’s motivations throughout the experience and identify where and when friction and pain points are occurring.
We brainstormed hundreds of ideas and features for our app based on what our research. We then created a feature prioritization matrix to help us identify which of those features to focus on which are marked with purple stars below
